The Cult of Personality – The Modern Artist’s Mantra

The future for musicians looks like more than just great recordings and live shows.  The opportunities that the internet provides modern artists is available to everyone, and thus its potential is diluted.   One way to get noticed is to generate interest in who you are and what you’re saying. in other words, creating and maintaining […]

Why We Listen to Music

Music is not a commodity. It’s not something that people buy, or consume. It’s not a revenue stream, or a career choice. It’s an expression of the depths of peoples’ humanity. It’s an experience. Our ears bring us some of the greatest pleasure. Life is a song that plays all the time: running water, the […]

Album Sales: A Realistic Perspective

In getting a picture of what’s next for the music business, let’s take a moment to look at reality right now. There are a few reports from mid-2007 that CD sales are way down (15% from the first half of last year), while digital sales are up over 48% (If you find any more recent […]